KSI – Dissimulation

“I literally did everything myself, and you can see it,” Olajide Olayinka Williams “JJ” Olatunji tells. “You can see me start on YouTube with zero subscribers to where I am now, and I think people are inspired by that.” When the age of the influencer intersected with Generation DIY, Olatunji-better known as KSI-became a teenage internet phenomenon, trading unrestricted access to his world with over 20 million subscribers. Those teen years were complex-full of carefree, cocksure highlights and subsequent mistakes and growing pains, all forged under an unforgiving glare that has impacted and molded KSI into an implausibly fluid one-man industry. By 2019, he was a 26-year-old stepping out at LA’s STAPLES Center for his first professional boxing bout against fellow YouTuber Logan Paul, with rappers Rick Ross and Lil Baby and producer S-X in his corner-using the occasion to debut the quartet’s collaborative single. It was a neat encapsulation of KSI’s immense, unconventional popularity and brand-building. These fledgling forays into music-much like his gaming, sports, and comedy endeavors-double as a detailed case study in self-belief and personal development. His debut album is titled Dissimulation to get across how he says he hides his thoughts and feelings. “I like to keep that away from the public eye,” he says. “I do feel quite vulnerable letting people know what’s going on in my private life. Obviously, people are going to be invested, they to want to know, because they probably feel like they know me more than I know myself.”

Tracklist

1. What You Been On
2. Cap (feat. Offset)
3. Poppin (feat. Lil Pump & Smokepurpp)
4. Houdini (feat. Swarmz & Tion Wayne)
5. Bad Lil Vibe (feat. Jeremih)
6. How It Feel
7. Wake Up Call (feat. Trippie Redd)
8. Killa Killa (feat. Aiyana-Lee)
9. Domain
10. Down Like That (feat. Rick Ross, Lil Baby & S-X)
11. Undefeated
12. Millions

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